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Social CRM is a philosophy and business strategy designed to engage the customer in a mutually beneficial relationship. It's supported by social technology, business rules, workflow and processes.

Social media sites like Twitter, LinkedIn and Facebook are amplifying the voice of people in the marketplace and are having profound and far-reaching effects on the ways in which people buy. Customers can now research companies online and then ask for recommendations through social media channels, making their buying decision without contacting the company.

With social CRM, a company is not able to actively engage with costumers and incorporate them into the system as advocates. Now there is a collaboration among both parties to solve business problem

Sales Conquest is helping companies who looks to gain access to these conversations and take part in the dialogue. Our systems are now integrating to social networking sites and bring our clients the ability to gain business advantages such as using online communities as a source of high-quality leads and a vehicle for crowd sourcing solutions to client-support problems. Our customers will be also able to leverage their client stated habits and preferences to "hyper-target" their sales and marketing communications.