Design the best path to a purchasing decision

Is your feeling about the e-commerce site performance based on a subjective appreciation or on systematic measurements? Are your certain that the flow of visitors to your site is the best one to drive a purchasing decision? Would you like to improve its performance in a permanent way?

Specific interventions or ongoing monitoring

Sales Conquest optimization can be performed as a specific intervention or, to ensure a maximum ROI, as an ongoing monitoring process. To that end, we provide functional models (so-called wireframes), optimized according to the recommendations of the analysis phase, and we help you implement them.

Please see below an example of a website optimization process:

• Site performance analysis using Webanalyse
• Dashboard and targets definition
• Analysis of your traffic sources and traffic generation strategy adjustment
• Behavioral analysis and focus group
• Site and site ergonomics expert audit
• Redesign of users paths of the various site processes
• Bottlenecks removal
• Redesign of landing pages based on A/B testing or multivariate optimization
• Configuration / programming of web analytics tools

For maximum efficiency, we recommend setting up regular A/B testing or multivariate projects using any of the solutions available on the market.

A testing process example follows:

• Implementation of the A/B testing tool or other measuring mechanism
• Tool configuration and validation of the correct test execution
• Test wave 1 on the buying process
• Test results analysis
• Test wave 2 on the offer pages
• Test results analysis