No one must escape!

Can you identify your website visitors and contact them individually for business development purposes? Visitors to your website will not tell you why they left early. Most of them did not even attempt to understand the value you offer or they were not convinced enough to contact you and express their needs. In fact, they may not even recall why they left your site in the first place. Regardless, what is certain is that you did not manage to capture their attention.

Along those lines, it is likely that you ignore why your visitors leave your site without registering, without buying, or without making a trial request. To overcome such situation, you should have clearly established:

• What is the purpose of your website?
• Who is your target audience?
• Can your site be regarded as useful?
• Do your visitors find what they want?

Indeed, why should you attract additional visitors if you cannot turn them into customers? As obvious as this might seem, the fact remains that few companies regard their sites from a conversion and business purpose perspective.

To start your website optimization, you must clearly define its purpose, which is bound to be a commercial one. Ensure you go beyond the vague "making money, do business" statements and try to be more specific. Even customers not pursuing a direct sales strategy find the enrichment of their prospecting database (CRM) a worthwhile objective. As it happens, information or brand sites are also endowed with commercial objectives, such as the number of pages or banners viewed and clicked, following certain site paths, etc.

Following the conversion processes optimization by the experts of Sales Conquest, the website is no longer a cost center but a fledging revenue source, as acknowledged throughout the company.

Specific interventions or ongoing monitoring

Sales Conquest optimization can be performed as a specific intervention or, to ensure a maximum ROI, as an ongoing monitoring process. We provide functional models (so-called wireframes) optimized according to the recommendations of the analysis phase, and we help you implement them. Please see below an example of a website optimization process:

• Site performance analysis using Webanalyse
• Dashboard and targets definition
• Analysis of your traffic sources and traffic generation strategy adjustment
• Behavioral analysis and focus group
• Site and site ergonomics expert audit
• Redesign of users paths of the various site processes
• Bottlenecks removal
• Redesign of landing pages based on A/B testing or multivariate optimization
• Configuration / programming of web analytics tools

For maximum efficiency, we recommend setting up regular A/B testing or multivariate projects using any of the solutions available on the market.

Testing process example:

• Implementation of the A/B testing tool or other measuring mechanism
• Tool configuration and validation of the correct test execution
• Test wave 1 on the buying process
• Test results analysis
• Test wave 2 on the offer pages
• Test results analysis