Lead Generation in the Internet-Age
B2B has changed dramatically in recent years. The old days of mass marketing, generic trade shows, and buying lists don’t work in a world where buyers use the web, search, and social media to take control of their buying process.
Companies today meet prospective customers earlier in the buying cycle, and those customers want to engage with sales later than ever. As a result, the old model where marketing generates a lead and sends it over to sales doesn't work anymore. Instead, the best marketers are finding ways to bridge the gap between the day marketing first generates a lead and the day that lead is ready for sales.
Sales Conquest will help you to
- Convert online traffic into leads using targeted landing pages,
- Convert online traffic into leads using targeted landing pages
- Score raw inquiries to automatically identify hot sales leads
- Develop raw inquiries into sales-ready leads via relevant and personalized nurturing campaigns
- Coordinate sales follow-up with transparent connections to CRM systems
- Close the loop with marketing ROI analytics to see which campaigns really drive pipeline and revenue