Does your sales team know how to prioritize his actions ?

Your company is visible on the internet. You are launching marketing campaigns and you get lots of leads. But are theses leads hierarchized ? Do they get score rank and value based on a prospect’s interactions, so that marketing can route the most valuable leads to sales, while assigning the rest to nurture campaigns in order to raise their scores ? This process ensures that salespeople don’t waste time on leads with a low probability of converting, and also ensures that the hottest leads are acted upon with minimal delay.

Sales Conquest will accompany you to put in place in your organization the right processes in order to score efficiently all your leads, such as :

• Set the right explicit triggers deviating from monitoring prospect behavior; examples of these include Web-site visits, whitepaper downloads or e-mail opens and clicks
• Set the right implicit triggers based on information provided by or about the prospect, for example - company size, industry segment, job title or geographic location
• Define the numeric values for each lead based on explicit and/or implicit values
• Improve sales and marketing productivity by systematically focusing efforts on leads that have the highest probability of closing
• Integrate with your CRM in order to have the right follow up by the sales people when the lead will be ready