Retention Marketing via e-mailing
Would you like to simplify and automate the process of submitting targeted e-mails to your customers? Do you need to understand how you can successfully reach the inbox of your customers so that they open, read your messages, and follow the selling path you have provided on your website? Are you interested in measuring their return on investment?
Large and small businesses recognize the retention capacity of e-mail marketing to increase sales to existing customers (up-selling), and ensure a lifelong loyalty. Currently, it is the cornerstone of the online marketing mix, as it generally provides an above-average return on investment.
- Measuring whether the results have been achieved (messages opened, click rates, click-through rates, unsubscribe assessment)
- Comparing the results with previous deliveries and industry benchmarks
- Removing from your CRM data all the wrong addresses (evidenced by hard-bounces)
- Listing the campaign successes, failures and lessons learnt to ensure further improvement
Acting upon campaign results
Sales Conquest offers the full outsourcing of your e-mailing needs and helps you interpret your campaign results, especially in comparison with the performance of similar campaigns in your industry. After each campaign, Sales Conquest recommends:
SalesConquest chose Silverpop Engage for your e-mailing Campaigns.
Going further :
- Synchronisation with your CRM
- A/B testing of your newsletters
- Marketing Automation