A profitable activity ?

It is impossible to begin a process of continuous improvement without regularly measuring key performance indicators (KPIs), which are representative of the company's Internet channel performance. Sales Conquest supports its clients in the definition of indicators and the design and production of webanalytics reports.

I. Actionable reports for web operations management

Operational management is interested in the actual increase in operating performance, which may require targeted and specific monitoring indicators (bounce rate, drop rate, etc.). To this end, we work with them in the definition of actionable indicators, which will describe the performance while providing directions for improvement. The indicator selection must also be adapted to the different operational areas.

II. Internet indicators understandable to all stakeholders of the company

Relevant as it is, the Directorate General may not be all that interested in the bounce rate for traffic coming from our sponsored links. In addition, the needs of the various internal stakeholders (DG, Product Manager, Head of customer service, etc.) may differ materially. Therefore, our Internet reporting definition task necessarily includes a business requirements collection phase, as a way to produce reports truly regarded as relevant by their recipients in the company.

Methodology example for a "Reporting" task

Our methodology allows starting a turnkey internet reporting project, thanks to the expertise and experience of Converteo consultants. Please see below the steps of reporting definition task:

• Inventory of raw data currently available (Webanalyse, ERP, CRM)
• Requirements collection with the would-be report recipients
• Indicator proposal by target and validation
• Eventually, additional tracking recommendations (see our Tagging & Tracking Methodology)
• Design and validation of a reporting format (Excel or otherwise)
• Definition of regular processes of report export and capture (phases, responsibilities, deadlines): production of a documented tutorial
• Eventually, production of regular reporting by Converteo with fixed-date delivery