The implementation project of Salesforce CRM suite within Tag Heuer group has been confided to Sales Conquest, following a demanding selection process which involved six different companies. The watchmaker was looking for a certified partner able to take advantage of its technical expertise, but also to advise its sales force on sales methodology and best practices in the use of a CRM tool.

The project requires interconnection with several information systems (ERP), data migration and integration with Tag Heuer products catalogs.